TCHO CHOCOLATE

I bought a well-designed package of ritzy chocolate today. That's a true story. TCHO Chocolate is made in SF at Pier 17. The Chronicle proves how awesome this company is in four consecutive great sentences:

A former NASA technologist and the high priest of the digital revolution have spent three years and millions of dollars on a stealth operation in an old pier on San Francisco's waterfront.

Machines were imported from a castle in Germany. Common kitchen gadgets like turkey roasters and curry mixers were tricked out for unconventional use. Automation software was written to allow for 3-D monitoring of the labs from an iPhone.

Exclamation point! Also, one of the owners started Wired Magazine. Sweet. Whoa, pun alert!

Question: But how does it taste?

Answer: quite good. There's an Apple-(computer)-like thrill to the packaging, which I can't say I've experienced with a candy. Between the flavor wheel sticker, the golden-ticket wrapping, and the incredible detail etched right onto the bar by retired Elvin metallurgists, I was brimming with glee long before the actual chocolate melted all over my tongue and filled me with a happy willingness to forge onward, with smile and into the heavy mist of life. Etc.

Oh, and I'm just kidding about the Elvin metallurgists. They aren't all retired.